Kérastase India Launches Gloss Absolu: A Breakthrough in Luxury Haircare
Mumbai, India – August 5, 2025: Kérastase Gloss Absolu Launch 2025, India’s most trusted luxury haircare brand, unveiled its newest innovation — Gloss Absolu, at an exclusive experiential event in Mumbai. Combining high-performance science with indulgent care, Gloss Absolu promises glossy, frizz-free, luminous hair that lasts.
Crafted with a potent trio of ingredients – Glycolic Acid, Hyaluronic Acid, and Wild Rose Oil – this new range is powered by Hydra-Glazing Technology that smoothens the hair surface, restores hydration, and delivers a glass-like shine without weighing the hair down.
A New Era of Gloss: The Gloss Absolu Experience
The star-studded Mumbai launch offered attendees a fully immersive “Live Your Life in Gloss” experience, where beauty editors, influencers, and stylists explored the science and sensorial appeal of the range. The event featured:
- A live demonstration at the Glossy Hair Bar by Kérastase experts
- Personalization at the Charm Station
- Product immersion zones and sensory displays
- An exclusive meet-and-greet with celebrity hair stylist Yianni Tsapatori
The Expert Verdict
“Gloss Absolu delivers outstanding performance — four days of frizz-free, hydrated, bouncy hair. It’s lightweight, intensely hydrating, and smells exquisite,” said Yianni Tsapatori, Celebrity Hair Expert. “It’s now a must-have in my red carpet and editorial styling kit.”
Gloss Absolu Highlights:
- 4 Days of Frizz Control
- 2x More Gloss
- Smoothness Without Heaviness
- Signature Floral Scent
Based on instrumental tests using Bain + Fondant + Oil
Compared to greasy, unwashed hair using non-conditioning shampoo + oil
Powered by the Gloss Trinity
- Hyaluronic Acid – Deeply hydrates and plumps each strand by locking in moisture
- Glycolic Acid – Clarifies and exfoliates for a glassy, smooth finish
- Wild Rose Oil – Infuses the hair with softness, scent, and shine
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