A Celebration of Air Max Day and Independent Artistry
Mumbai, 19th March 2025 – Superkicks, India’s leading streetwear and sneaker retailer, introduces *Air.Wav, a groundbreaking project merging music, culture, and sneaker heritage. This initiative celebrates *Air Max Day by blending independent music with sneaker culture, offering a fresh avenue for artistic expression.
A Unique Cultural Initiative
Air.Wav represents Superkicks’ commitment to nurturing independent talent and pushing creative boundaries. The project features an original track that embodies the rhythm, innovation, and cultural impact of Air Max technology. By fusing music with sneaker culture, Superkicks continues to shape India’s street culture landscape.
All-Star Artist Lineup
Air.Wav features *Tienas, RAK, and Feni Fina, alongside visionary producers *Dhiraaj and 3BHK. Their unique styles blend hip-hop, rap, baile funk, and electronic elements, creating an immersive listening experience. Each artist brings a distinct voice, reflecting diverse influences that redefine contemporary Indian music.
Behind-the-Scenes Documentary & Exclusive Event
A documentary, filmed at *Subculture Studios, captures the creative journey behind Air.Wav. The project culminates in an exclusive *launch event at Iron Buzz Tattoo Studio, where fans can experience the track, watch the documentary, and interact with the creators.
Global Release on March 26, 2025
The track will be available on all major streaming platforms, marking a milestone in Superkicks’ evolution beyond retail. CEO Sangeet Paryani emphasizes the brand’s mission to bridge the gap between streetwear, music, and culture.
About Superkicks: Founded in 2018 by *Sangeet Paryani and Nisha Lulla, Superkicks is a premier sneaker and streetwear destination. The brand actively supports emerging artists through initiatives like *Superkicks Co-Sign, reinforcing its role as a cultural powerhouse in India.
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