Celebrating Everyday Courage and New Adventures
Simba Beer launched a fresh YouTube series called “First Time with Simba” to celebrate the joy of trying something new.
The series highlights real people taking bold steps and facing their fears through fun and inspiring first-time experiences.
From stage performances to personal challenges, the show celebrates courage in moments that define human growth and connection.
Ishwaraj Singh Bhatia, Co-Founder of Simba Beer, said that life’s best memories start with courage and a cold beer.
“First Time with Simba” premiered its first episode on May 10, 2025, welcoming audiences to unscripted and heartfelt stories.
Each episode reflects vulnerability, emotional triumph, and the beauty of stepping beyond one’s comfort zone for the first time.
This content aligns with Simba’s core values of courage, creativity, and building an authentic community of bold individuals.
A Beer Brand That Supports Culture and Creativity
Simba Beer has always supported India’s underground hip-hop and creative communities through various partnerships and initiatives.
The brand has collaborated with artists like Hanumankind, Chaar Diwari, and Seedhe Maut to celebrate emerging talent.
Projects like Simba Uproar and Simba Garage showcase Simba’s commitment to innovation and cultural celebration through craft beer.
Simba Garage produced limited-edition brews such as “Los Pablos,” redefining brewing experimentation in India’s craft beer scene.
With a presence in 17 states, Simba is making its mark in premium venues and cultural hotspots across India.
Simba Beer is more than just a beverage brand; it is a bold, unapologetic movement that encourages people to be fearless.
“First Time with Simba” invites viewers to celebrate their first steps and toast to many adventures yet to come.
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