Kisan Call Centres (KCCs) were launched in India. This initiative began on January 21, 2004. The aim was to leverage Information and Communication Technology (ICT). It helps farmers get timely agricultural information. Kisan Call Centres: Empowering Farmers with timely, multi-lingual agricultural advice since 2004, boosting productivity and income.
The main aims of the Kisan Call Centre (KCC) are:
- To answer farmers’ queries.
- To provide information via telephone.
- To communicate in farmers’ local languages.
- To harness ICT potential in agriculture.
Bridging the Information Gap
The core objective of KCCs is clear. They provide answers to farmers’ queries. This happens over the telephone. Answers are given in 22 local languages.
A toll-free number, 1800-180-1551, is available. It connects farmers to experts. Agricultural specialists, called Farm Tele Advisors (FTAs), staff these centers. They hold degrees in agriculture.
Calls are attended from 6:00 AM to 10:00 PM. Services are available all seven days of the week.
Benefits for Farmers
KCCs offer numerous benefits to farmers. They receive instant advice on crops. This includes pest control and diseases. Information on soil science is also provided. Farmers learn about advanced farming methods. Market prices and government schemes are shared. This helps farmers make informed decisions. KCCs save cultivation costs. They also aid in forecasting pest outbreaks. This ultimately helps improve farm productivity and income. Kisan Call Centres: Empowering Farmers.
Conclusion: Empowering Farmers Through Connected Support
Kisan Call Centres (KCCs) have become a vital lifeline for Indian farmers. Strategically located across 14 centers, they offer crucial agricultural advice to farmers nationwide, accessible via the toll-free number 1800-180-1551. This service is available from 6:00 AM to 10:00 PM, seven days a week, accommodating farmers’ schedules.
Managed by IFFCO Kisan Sanchar Limited (IKSL), KCCs employ 376 dedicated Farm Tele Advisors (FTAs). These centers are equipped with advanced technology like IPPBX, redundant internet, and 100% call recording, ensuring reliable and high-quality interactions. Beyond immediate query resolution, KCCs facilitate farmer registration for personalized SMS advisories covering various agricultural, animal husbandry, fisheries, and dairying activities in their preferred language. They also register farmers’ preferences for market price updates. This comprehensive and technologically advanced support system truly empowers farmers, helping them make informed decisions and enhancing their overall productivity and well-being. The government continually monitors call volumes, ready to expand KCC presence as farmer demand grows.
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