Yakult Danone India Pvt. Ltd. proudly introduces Bollywood actress Taapsee Pannu as its new brand ambassador, furthering its commitment to advancing gut health awareness across India. The company aims to maintain double-digit growth every year until 2030 while broadening its reach to almost 700 cities across the country.
Since its launch in India in 2008, Yakult has pioneered the probiotic dairy drink segment, promoting awareness around digestive health. As Indian consumers adopt healthier lifestyles, demand for probiotics and functional foods rises, making India vital for Yakult’s growth.
Taapsee Pannu shared her excitement, recalling how her family, especially her mother, has long trusted and enjoyed Yakult. She emphasized the importance of small, consistent health habits and believes that good health begins in the gut.
Leadership and Vision for Growth
Yakult’s managing director, Eiji Amano, highlighted the brand’s remarkable success over 17 years, from a new concept to a trusted household name. He reaffirmed the company’s ambition to achieve strong growth by reaching more families with its scientifically proven probiotic product.
At the heart of Yakult’s formula is the unique Lactobacillus casei Shirota strain, containing over 6.5 billion good bacteria per serving. This probiotic strain is clinically proven to enhance digestion and improve nutrient absorption, supporting stronger immunity and overall wellness.
Yakult’s “Yakult Ladies” deliver fresh products, promote gut health, and empower women financially through direct home delivery.
Leading India’s Growing Probiotics Market
India’s probiotics market is growing at 16.67% CAGR, positioning Yakult to lead gut health and daily probiotic consumption. This partnership with Taapsee Pannu marks an exciting new chapter in Yakult’s journey to nurture healthier lives from within.
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