A New Era in Indian Fashion
The Indian fashion industry is embracing a beautiful fusion of heritage and contemporary style. With rapid lifestyle changes, ready-to-wear clothing is gaining popularity. Shivani Bhargava, with her keen eye for fashion, launched her label with co-founder Saurabh Bhargava. Their goal was to create something artistic, sustainable, and deeply rooted in Indian culture.
Inspired by Nature and Craftsmanship
The brand focuses on using organic, eco-friendly materials like khadi and chanderi. Shivani and Saurabh visited Bengal and Madhya Pradesh to understand the traditional weaving process. These trips helped them connect with the craft and support local artisans.
Pret Wear with a Cultural Twist
Label Shivani Bhargava specializes in Pret Women’s Wear. Their collections combine Indo-Western designs with cultural details. Each season, the label launches two to three collections that reflect simplicity and elegance. The latest “Utsav Collection” features vibrant hues like mustard yellow, emerald green, rose pink, and ivory. Outfits include tunic sets, choga sets, kaftans, and kurta sets with delicate embroidery and chintz prints.
Elegance in Every Detail
Other collections like “Enchanted Garden” and “Rose Garden” showcase co-ord sets, Anarkalis, cape sets, and summer dresses. These pieces are adorned with floral patterns, refined accents, and hand-embroidered details. Quarter sleeves are styled with intricate work for a polished, graceful finish.
Sustainability at Heart
Shivani Bhargava is committed to slow fashion and sustainable practices. The label partners with recycling units to convert leftover fabric into new products.
A Brand Built on Art and Quality
The label is known for bespoke designs, watercolour prints, premium fabrics, intricate craftsmanship, thoughtful detailing, eco-conscious production, elegant silhouettes, handwoven textures, rich cultural influences, timeless embroidery patterns, innovative cuts, and a commitment to celebrating Indian heritage with a contemporary, stylish, and sustainable twist. The Indian fashion industry is embracing a beautiful fusion of heritage and contemporary style.
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